A communication from the Massachusetts Advisory Commission on Travel and Tourism (see Section 13H of Chapter 23A of the General Laws) submitting its annual report and recommendations on state expenditures to promote tourism for calendar year 2024

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ADVISORY COMMISSION ON TRAVEL AND TOURISM

ANNUAL REPORT 2024

EXECUTIVE SUMMARY

CURRENT TOURISM LANDSCAPE:

Massachusetts tourism continues to be a vital economic driver for the Commonwealth, demonstrating

strong recovery and adaptation in the post-pandemic landscape. The industry has reached 94% pre-

pandemic visitation levels, with approximately 26.2 million domestic and 2.1 million international visitors in

2024. This tourism activity generated $24.8 billion in direct spending, supported 153,000 jobs, and

contributed $1.7 billion in state and local tax revenue.

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PASSAGE PROBABILITY

1% Unlikely

Why this number

Stage base Introduced — base rate 3%, measured from MA's completed sessions
Momentum -8 14/100 from the pace of recorded action
Time since last action -22 441 days quiet

A transparent scoring model over stage, momentum, recency, sponsorship and recorded votes — not a trained predictor. Treat it as a way to rank attention, not as a forecast.