The act prohibits a person from:Identifying an agricultural product as being produced in the state when selling, marketing, advertising, or distributing the product unless the product is grown in the state; andUsing the Colorado proud designation or logo unless authorized by the department of agriculture. A violation of these prohibitions constitutes a deceptive trade practice. There is no private right of action to enforce a violation of the prohibitions.(Note: This summary applies to this bill as enacted.)
- Chamber
- House
- Introduced
- Jan 14, 2026
- Last action
- Jan 14, 2026 — Introduced In House - Assigned to Agriculture, Water & Natural Resources
- Session
- 2026A
- Momentum
- 98 · Very high