States / Virginia / SB 615

SB 615 In Committee

Consumer Data Protection Act; online device pricing, prohibition.

Introduced
In Committee
Floor
Crossed Over
Passed
Enacted

Consumer Data Protection Act; online device pricing; prohibition. Provides that no controller or processor shall, in connection with a consumer transaction, generate, in whole or in part, a price offered to a consumer through the consumer's online device based on (i) the hardware or hardware state of the online device, as those terms are defined in the bill, (ii) the presence or absence of any software on the online device, or (iii) precise geolocation data of the online device when used to set a price based on inferences about the consumer made from such data. The bill provides for exemptions in certain instances.

Chamber
Senate
Introduced
Jan 14, 2026
Last action
Jan 28, 2026 — Continued to next session in General Laws and Technology (15-Y 0-N)
Session
2026
Momentum
27 · Low