Environmental advertising: sunscreen.

Under existing law, it is unlawful for any person to make any untruthful, deceptive, or misleading environmental marketing claim, whether explicit or implied. A violation of this requirement is a misdemeanor.

This bill would make it unlawful for a person to represent in advertising or on the label or container of any sunscreen product, as specified, sold in the state, that the product is "reef safe," "reef friendly," "ocean safe," "marine safe," "ocean friendly," "marine conscious," "reef conscious," or a similar term or phrase likely to cause a reasonable consumer to believe that the product does not harm marine ecosystems unless the product is free of chemical ultraviolet filters, as specified. A violation of the bill would be a misdemeanor. By creating a new crime, the bill would impose a state-mandated local program.

The California Constitution requires the state to reimburse local agencies and school districts for certain costs mandated by the state. Statutory provisions establish procedures for making that reimbursement.

This bill would provide that no reimbursement is required by this act for a specified reason.